Brand identity and illustrations for a digital banking app
A full brand identity that proves fintech doesn't have to feel corporate, spanning illustration, identity design and marketing assets.
The Brief
A concept brand identity for a digital banking app exploring how playful illustration and strong visual storytelling could make finance feel approachable and modern, communicating speed, clarity and trust while standing out in a space that often feels overly corporate.
The Approach
The concept combined a clean, trustworthy foundation with personality and warmth, a bold custom wordmark, a friendly piggy bank mascot, a poster series simplifying key messaging, and a flexible visual identity system that could adapt across formats.
The Outcome
A visual identity that feels fast, friendly and flexible. This project demonstrates that finance branding can be joyful and relatable, and that illustration and playful storytelling can build genuine emotional connection even in industries where clarity is essential.
Could I support you?
I help my clients get set up for success through completely custom brand, website and social media strategies. I also teach you what actually brings in enquiries and help you build real, human focused visibility plans that get you seen by the right people.
This can include positioning work, competitor insight, awards and features support, authority building, buyer psychology, and helping you understand your audience to improve customer experience.
I offer affordable, non agency pricing with flexible payment options to help with startup costs, because I know what a difference having the right foundations can make!
