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I do more than just make logos. I bring brands to life through design, strategy, storytelling and creative direction. From bold visual identities to thoughtful community projects, I help ideas connect and grow across print, digital and social platforms.
I developed the brand identity for Nimble, a fintech app, including logo design, custom illustration, posters and stickers to bring a fun and friendly tone to digital banking.
I created the full brand identity, packaging and botanical illustrations for Moss & Myrhh, a small wellness brand focused on natural haircare and self-care rituals.
A strategic brand identity and packaging system for VitaNova, a healthtech startup focused on diagnostics, supplements and preventative wellness. Designed to feel credible, human and future-ready.
As a freelance designer for Arella via iae Marketing, I supported their luxury wellness brand across social media, packaging, content, email graphics and campaigns with cohesive, polished visuals.
I created the brand identity and illustration for Witchcraft and Stilettos, a powerful documentary film challenging the Essex Girl stereotype through bold, story-led design.
Creative support for a marketing agency, including social media design and a trend book layout that helped drive inspiration and keep content flowing.
Designed a digital booklet to explain 24 Degrees’ 7 Steps Growth Programme for solopreneurs. The layout balanced brand personality with clarity, making complex content easy to read and act on.
I worked with This Is Fever to develop original character designs, maps and illustrated assets for Wyvernwood, a fantasy-themed family attraction built around immersive storytelling.
On behalf of a UK-based design agency, I lead a full brand audit and tone of voice review for a new healthcare technology startup, ensuring clarity and credibility in a specialist sector.
At Sanctuary Personnel, I designed case studies, infographics and motion graphics for Innovate Social Care to communicate impact with empathy and clarity.
I led design across five brands in the recruitment sector, building consistent visuals for internal and external marketing that aligned with each audience and business goal.
I helped Kouri Eclectic Bellydance develop a clear and authentic personal brand identity on a tight budget, tailored to her creative values and visual style.
I designed an accessible fold-out leaflet and roller banner for Safe Essex, a charity supporting autistic individuals and families. Focused on clarity, warmth and inclusive layout for real-world communication.
Visual direction and promotional materials for NaviStitch's Autumn Exhibition, including posters, artist call-outs, digital banners and social media assets.
Custom vector portrait logo for Annie’s Social Circle, a friendly and supportive Facebook group for small business owners. This illustrated identity gave the brand a recognisable, personal and professional presence across web and merch.
I created a clear and festive pricing list and a premium gift card set for Byfords Food Hall, helping the Leigh-on-Sea butcher boost seasonal sales with customer-friendly print design.
Campaign visuals and branded signage for the Greenhouse Café, a new student space launched by Essex Student Union. Included posters, window graphics and loyalty card design to build awareness and create a welcoming environment.
I designed a bold, accessible event poster for Karma Trade's city-wide clothing swap, using clean illustration and eco-conscious messaging to promote their Earth Month campaign.
I supported media students at Colchester Institute by mentoring them through business planning and personal branding as part of their final major project.
I worked with Essex County Council and the Green Growth Team to create accessible and engaging content for the Great Start video series. The project helped small businesses understand sustainability and take action toward net zero without feeling overwhelmed.
I worked with Essex County Council, Decrypthut and WeRise to support students in Canvey Island by creating inclusive educational materials around green jobs and sustainability-focused careers.
I provided creative and content support for Essex County Council’s networking initiative, helping raise brand visibility and build a connected community of female founders.
I helped organise accessible, confidence-boosting social media strategy workshops for Ambitious Women in Essex, helping small business owners use online platforms more effectively.
My work was featured in Graphic Design School (7th Edition), an international textbook used by universities worldwide to teach design fundamentals and modern creative practice.
I worked at a Colchester design agency on a wide range of projects including branding, motion graphics, UX and illustration, gaining fast-paced agency experience across sectors and formats.
