Brand identity for a digital banking app

Focus: Brand Identity & marketing​

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THE BRIEF​​

A concept brand identity for a digital banking app exploring how playful illustration and strong visual storytelling could make finance feel approachable and modern, communicating speed, clarity and trust while standing out in a space that often feels overly corporate.

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THE APPROACH

The concept combined a clean, trustworthy foundation with personality and warmth, a bold custom wordmark, a friendly piggy bank mascot, a poster series simplifying key messaging, and a flexible visual identity system that could adapt across formats.

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THE OUTCOME

A visual identity that feels fast, friendly and flexible. This project demonstrates that finance branding can be joyful and relatable, and that illustration and playful storytelling can build genuine emotional connection even in industries where clarity is essential.​