Building a bold, playful visual identity for a digital banking app
Project: Brand Identity and Marketing Design
Focus: Logo Development, Brand Illustration, Poster Design, Marketing Assets
Nimble Banking was developed as a concept brand identity for a digital banking app, exploring how playful illustration and strong visual storytelling could make finance feel approachable, friendly and modern. The aim was to create a visual style that communicated speed, clarity and trust while standing out in a space that often feels overly formal and corporate.
The concept explored how a financial app could use branding to combine a clean, trustworthy foundation with personality and warmth, helping the experience feel more human and memorable.
References
Keywords
Fintech brand design
Banking app brand
Custom illustration
Tech startups
Playful logo design
Marketing assets
My Role
I led the design and illustration across multiple brand touchpoints to bring Nimble’s personality to life. This included creating a bold custom wordmark with subtle motion-inspired details, designing a friendly piggy bank mascot and developing a poster series that simplified key messaging in a playful, approachable way.
I also illustrated branded stickers and character-led marketing assets, and built a flexible visual identity system that could adapt across formats.
Custom wordmark design
Mascot and character illustration
Poster and marketing asset design
Branded sticker illustration
Flexible visual identity systems
Balancing clarity and personality in design
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The outcome
The Nimble Banking concept demonstrates how a cohesive visual identity can help a financial product stand out in a competitive market. The posters and illustrations were designed to make complex ideas feel simple and engaging, while the stickers and mascot added a memorable human element.
The result is a visual identity that feels fast, friendly and flexible, reflecting the qualities a user would expect from a modern banking app.
This project shows that finance branding can be joyful and relatable. It highlights how illustration and playful storytelling can build emotional connection and trust, especially in industries where clarity is essential.
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How I can help
If you're building a digital product and want branding that feels fresh, fun and user-friendly, I can help you shape a visual identity that connects. From logo design and illustration to marketing assets and mascots, I focus on bold, approachable visuals that build trust and stand out in competitive markets.
Whether you're launching a new app or refreshing your fintech brand, I'd love to help bring your ideas to life.
Get in touch: hithisisbry@gmail.com