About the person behind the pixels...
In today’s noisy digital space, it has never been more important for businesses to stand out. My role is to help brands cut through the noise with thoughtful, human-centred strategy. I don’t just make things look good; I build brands that connect with the right people, tell meaningful stories, and create lasting impact.
What I do...
I specialise in creative strategy that blends standout branding with industry research and visibility tips. My work helps clients find their unique voice, strengthen their presence, and grow with clarity and confidence.
My background includes working with several design and marketing agencies across the UK, both freelance and in-house. I have also worked as a Brand Manager, overseeing more than five brands simultaneously and managing everything from digital campaigns to print design. This mix of experience means I understand both the fast pace of agency work and the long-term strategy needed to nurture brands from within.
My Personal Story
I have not always felt like I fit neatly into the design industry. For a while, I tried to mould myself into what others expected: clean, minimal, and muted. But it never felt right.
That changed when I decided to build my own business. When a senior designer once told me my branding was “too colourful” to be taken seriously, I leaned harder into pink, sparkles, and playful illustration. I wanted my brand to feel like me, and to show other founders that you don’t have to tone yourself down to succeed. You can build a business that thrives precisely because it embraces difference.
I have faced raised eyebrows for prioritising ethics, kindness, and accessible pricing, but holding firm on these values has allowed me to create a business that reflects what I believe in. By offering accessible pricing, I also make sure I can work with the clients I truly want to support: people who care about meaningful, values-driven branding.
How I Help My Clients
My clients are people who like to do things differently. They are usually compassionate founders who care deeply about ethical branding and values, often working in health, medical, wellness, relationships, or social change.
I help them embrace what makes them unique and turn that into a strength.
Whether through brand strategy, identity design, website and content development, or social media guidance, I create work that positions them clearly in their space and helps them grow with confidence.
My Values
Accessibility – Design should work for people, not just look good. I focus on clarity, legibility, and inclusion.
Kindness and Ethics – I believe business should be built on empathy, transparency, and fairness.
Transparency – I am upfront about my prices and terms of working. I look to protect my clients’ best interests and, if I know anything that will help them, I will share it.
Authenticity – The strongest brands are unapologetically themselves. I encourage clients to lean into what makes them different, rather than toning it down.
My Brand Story
Early in my career, I was told “real designers” should stick to black. For a while, I tried, but it never felt right. Eventually, I chose to embrace the aesthetic I love, unapologetically feminine and playful.
My brand is inspired by Elle Woods from Legally Blonde: feminine yet fiercely strategic, able to stand out against a sea of sameness and prove her value in unexpected ways. This playful, sparkly style sometimes makes people underestimate me. But what they don’t see at first glance is the sharp positioning, careful research, and layered strategy behind every project.
My brand exists to prove that you can be joyful, kind, and strategic all at once, and that is exactly why it stands out.
Volunteering & Advocacy
Alongside client work, I mentor young creatives and volunteer at my local college, offering students the kind of guidance I wish I had early in my career. I also create free resources, such as The Gentle Guide to Starting a Side Hustle, designed to support neurodivergent founders.
I speak openly about autism and ADHD, as well as the realities of navigating mental health as a business owner. By sharing my own story, I aim to show that difference is not something to hide, but a strength that can shape meaningful, successful work.
Pledges & Commitments
I don't want to be just another designer. My work is rooted in integrity, empathy and real impact, not surface level promises. These pledges represent the values that guide me: designing responsibly, building with inclusion in mind, and doing my part to leave the world a little better than I found it.
I’ve signed the Design Declares pledge, joining a growing community of creatives committed to building a more sustainable and inclusive future through design. It’s a small step toward using creativity with care, for people, for the planet, and for the industry we shape.
I’ve taken The Ethical Move pledge, committing to transparent, honest and inclusive marketing. I believe in putting people before profit, communicating clearly and respectfully, and using design and strategy to make business a little fairer for everyone.
I’ve signed the Wolffkraft Design Pledge, joining other designers who believe creativity should be inclusive, human-centred and responsible. My work focuses on accessibility, empathy and clarity, creating brands that help people feel seen, understood and included.
Awards & Achievements
I’m incredibly grateful for the recognition my work has received over the years. None of it would have been possible without the trust and support of my amazing clients and community.
Featured Designer published in the 7th Edition of Graphic Design School
Finalist for Best Business Branding – The UK Small Business Awards 2025
Finalist for Best Creative Arts Business – The UK Small Business Awards 2025
Finalist for Most Innovative Content Creator – The Solopreneur Awards 2025
Finalist for Most Magnetic Personal Brand – The Solopreneur Awards 2025
BOOK A FREE POWER HOUR
Want your business to be more visible? I'd love to help!
I offer free creative power hours for businesses that feel a little stuck, because honestly, in this economy we all need to help each other out!
These sessions are a chance to chat through your ideas, get some clarity, and leave feeling a bit more inspired about what to do next.
