CASE STUDY
Building a soulful brand identity for Woven Rose
Client: Louise Howe, Woven Rose
Focus: Branding and illustration
THE BRIEF
Louise needed a brand identity for her spiritual support practice offering Angelic Reiki and Crystal Healing. The aim was to craft something that felt grounded yet light, balancing calm and spirituality with warmth and approachability, while still feeling modern and distinctive within the wellbeing space.
THE APPROACH
The visual direction centres on organic shapes, soft earthy tones and a touch of celestial charm. Every element was drawn by hand, ensuring originality and meaning Louise can trademark her visuals and use them as art prints without licensing restrictions.
THE OUTCOME
A brand that feels grounded, nurturing and full of light, a genuine reflection of Louise's work and the people she supports, with a flexible identity system that can grow as her offerings evolve.
REFERENCES
Louise's Instagram
RESULT
"Bry has supported me in building the foundations of my marketing, website, content creation, and graphic design. She’s incredibly talented and has a magical ability to translate my ideas, approach, and mission into content and strategy with such ease. I feel deeply supported by Bry and she truly gets what I'm trying to create. Her attention to detail and care in her work is amazing. Her creativity is immense, and I completely trust her. Bry is down to earth, empathetic, and communicates so beautifully. She’s an absolute superstar!"
- Louise Howe, Woven Rose
KEYWORDS
Logo
Rayleigh
Essex
Logo designer
Brand designer
Illustrator
Marketing
