Building a soulful brand identity for Woven Rose
Client: Louise Howe, Woven Rose - Spiritual Support
Project: Brand Identity & Illustration Design
Focus: Custom logo design, illustration suite and visual direction for a spiritual wellbeing brand
Woven Rose was created for Louise, a spiritual life coach offering gentle guidance and emotional support. The aim was to craft an identity that felt grounding yet light, balancing calm, spirituality and purpose with warmth and approachability.
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The visual direction combines organic shapes, soft earthy tones and a touch of celestial charm to reflect Louise’s intuitive and heart-led approach. The brand needed to communicate care, calm and connection, while still feeling modern and distinctive within the wellbeing space.
References
Keywords
Spiritual branding
Wellness design
Custom logo
Hand-drawn illustration
Brand identity
Holistic design
My Role
I developed the full visual identity for Woven Rose, including logo design, illustration, typography and colour palette. The project centred on creating a flexible system that could extend across digital and printed materials, from social media to future product packaging.
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All elements were human made (drawn by me) to give the brand a truly personal touch. This approach not only ensured originality but also allowed Louise to trademark her visuals and sell them as art prints without any licensing restrictions.
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The result is a brand that feels grounded, nurturing and full of light, a reflection of Louise’s work and the people she supports.
Brand identity design
Custom illustration
Typography and colour palette
Logo and icon design
Creative direction
Concept development
The outcome
The final identity captures the balance between spiritual connection and real-world grounding. It feels human, heartfelt and intentional, a design language that can grow with the brand as Louise’s offerings evolve.
Each element was designed to bring calm, warmth and consistency to the experience, helping Woven Rose stand apart as an authentic and trustworthy presence in the wellbeing space.
How I can help
If you’re building a small business rooted in wellness or spirituality, I can help you create a brand identity that feels calm, intentional and aligned with your values. From illustration and logo design to brand strategy and social visuals, I focus on crafting brands that connect with care and purpose.
Whether you need a new identity or want to refresh what you already have, I’d love to help bring your vision to life.
Get in touch: hithisisbry@gmail.com