CASE STUDY
Kate Edwards HR Solutions. LinkedIn strategy for a workplace mediation brand
Client: Kate Edwards HR Solutions
Focus: LinkedIn content strategy and content creation
THE BRIEF
Kate is an HR mediation professional with years of expertise to share but needed help translating that into an online presence that felt approachable, credible and human. The goal was to build LinkedIn visibility in a way that stayed true to her voice rather than sounding corporate.
THE APPROACH
Each post was developed from Kate's own insights and experience. My role was to transform those ideas into consistent, strategic content that resonated with HR leaders and managers, building a sustainable system she could maintain without feeling overwhelmed.
THE OUTCOME
In the first month of consistent posting, Kate achieved 9,721 impressions, a 129% increase on the previous 90 days. Follower count grew by 7.6% with regular engagement and sharing from senior HR professionals. The strongest content came from personal storytelling and reflections on mediation in practice.
REFERENCES
hr-solutions.net
RESULT
9,721 post impressions in month 1
+129% vs previous 90 days
+7.6% follower growth
7–48 engagements per post
"I've been working with Bry for a few months now and she has been really encouraging and supportive with helping me to promote my work. She has given me the confidence to place myself as a thought leader, as well as helping me prep for a large presentation and gaining traction on LinkedIn. It's taken the pressure off me to know I have someone who can be creative with my thoughts and make my brand look consistent and professional."
- Kate Edwards, HR Solutions
KEYWORDS
HR
Essex
Social Media
Posting strategy
Posting
Marketing
