Building visibility and trust for a workplace mediation brand
Client: Kate Edwards HR Solutions
Project: LinkedIn Content Strategy and Marketing Design
Focus: Copywriting, Content Planning, Brand Voice Development
Kate Edwards is a HR Mediation Professional who supports organisations across the UK. Her goal was to translate years of HR and mediation experience into an online presence that felt approachable, credible and human.
Working with Kate, I helped shape a LinkedIn content strategy that amplified her expertise while staying true to her voice. Each post was developed from Kate’s own insights and experience, and my role was to transform those ideas into consistent, strategic content that resonated with her audience of HR leaders and managers.
References
Keywords
LinkedIn strategy
Content marketing
Business visibility
HR mediation
Brand growth
My Role
I worked collaboratively with Kate to refine her tone of voice, plan her content calendar, write captions, design visual templates and track performance through LinkedIn analytics. The focus was on building a clear, authentic and sustainable system for her to maintain visibility without it feeling overwhelming.
Strategic content planning and creation
Content creation and post design
Hashtag research and copy optimisation
Analytics reporting and insight summaries
The outcome
In the first month of consistent posting (September to early October 2025), Kate achieved 9,721 post impressions, a 129% increase compared to the previous 90 days. Her follower count grew by 7.6%, reaching 771 in total.
Average engagement ranged from 7 to 48 per post, with regular comments and reposts from senior HR professionals. The strongest performance came from personal storytelling posts and reflections on mediation in practice.
These results show steady, meaningful growth in reach and engagement, with clear alignment between her message and audience. This project highlights how strategic content creation, when grounded in authentic professional insight, can build visibility and trust for service-based brands online.
How I can help
If you want to grow your LinkedIn presence and build a brand that stands out, I can help you turn your ideas and expertise into clear, consistent content.
From strategy and copywriting to branded templates and analytics tracking, I focus on creating approachable, insight-led posts that boost visibility and engagement.
Whether you’re looking to attract more of the right clients, strengthen your online reputation, or bring structure to your content, I’d love to help you make LinkedIn work harder for your business.
Get in touch: hithisisbry@gmail.com