Illustrated logo for Rayleigh Marketing's social media membership brand

Client: Annie's Social Circle (via iae Marketing)

Collaborators: iae Marketing

Focus: Custom Illustration
Note: undertaken as a freelancer on behalf of iae Marketing

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THE BRIEF​​

Annie's Social Circle is a members-only Facebook group supporting small business owners with content ideas, social media tips and one-to-one support. The brand needed a standout, friendly logo that reflected the approachable, personal nature of the group and could work consistently across web, merchandise and social media.

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THE APPROACH

I created a custom illustrated logo featuring a vector portrait of Annie, the founder. This included drawing a full-colour portrait illustration based on her appearance, designing a circular logo layout using her brand colours and tagline, and preparing final files for use across web, merchandise and social media. The style was kept soft, clean and recognisable to reflect Annie's warm, approachable brand tone.

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THE OUTCOME

The finished logo brought a personal and polished feel to the brand, combining a friendly illustration style with a clean, professional layout. From the website and social content to pop socket merchandise and community materials, the logo made the group instantly recognisable and helped build trust with new and existing members.