Illustrated Logo for a Social Media Membership Brand
Client: Annie’s Social Circle (via iae Marketing)
Partners: iae Marketing
Note: Undertaken as a freelancer on behalf of iae Marketing
Focus: Portrait Illustration, Logo Design
Annie’s Social Circle is a members-only Facebook group supporting small business owners with content ideas, social media tips and one-to-one support.
The brand needed a standout, friendly logo that reflected the approachable, personal nature of the group.
References
Keywords
Illustrated logo
Vector portrait
Logo design
Marketing business
Custom illustration
My Role
I created a custom illustrated logo featuring a vector portrait of Annie, the founder.
This included drawing a full-colour portrait illustration based on her appearance, designing a circular logo layout using her brand colours and tagline, and preparing final files for use across web, merchandise and social media.
The style was kept soft, clean and recognisable to reflect Annie’s warm, approachable and supportive brand tone.
Custom illustrated logo design
Vector portrait of founder
Logo with brand colours and tagline
Design prep for web, merch and social
Personal branding for small business visibility
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The outcome
The finished logo helped bring a personal and polished feel to the brand by combining a friendly illustration style with a clean, professional layout. It captured the approachable tone of Annie’s Social Circle while adding a strong visual identity that could be used consistently across platforms.
From the website and social content to pop socket merchandise and community materials, the logo made the group instantly recognisable and helped build trust with new and existing members.
A strong, personalised logo can make a small business feel more established and approachable.
For a community-led brand like Annie’s Social Circle, it helps build trust, creates instant recognition and reinforces the founder’s supportive, people-first message.
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How I can help
If you're building a personal brand or growing an online community, I can help you create custom illustration and logo design that feels approachable and aligned with your identity. Whether you need a standout avatar, vector portrait or creative brand asset, I focus on visuals that reflect your personality and connect with your audience.
Looking for branding that feels both professional and personal? I’d love to hear from you.
Get in touch: hithisisbry@gmail.com