Designing Christmas Materials for Byfords Food Hall

Client: Byfords Food Hall (via iae Marketing)

Partners: iae Marketing

Note: This work was undertaken as a freelancer at iae Marketing

Focus: Layout design for trifold brochure printed Christmas pricing list and festive gift card

Byfords Food Hall is a respected family-run butcher in Leigh-on-Sea, known for its award-winning meats and over 55 years of tradition. Each year, their festive printed materials help drive seasonal sales and maintain their connection with loyal customers.

I was brought in as a freelance designer via IAE Marketing to support their Christmas 2024 campaign with two key deliverables. My task was to design a clear, festive layout for their seasonal pricing list and create an elegant £10 gift card to complement their in-store experience.

References

iae Marketing

Byfords Food Hall

Keywords

Retail print design
Christmas marketing
Product pricing layout
Gift card design
Seasonal campaign des

My Role

I designed the full layout of the printed Christmas pricing list, arranging complex product details in a way that felt easy to read while still seasonal and polished.

This included festive imagery, clear type hierarchy and a layout that guided customers through meats, cooked items and ordering information.

Alongside this, I created a branded set of gift cards with a clean, premium design that used deep green tones, gold accents and subtle pattern work to make it feel special and gift-worthy.

Both pieces were built within the existing visual identity to keep everything consistent and customer-friendly.

Print layout design for product menus and pricing

Designing festive Christmas marketing materials

Typography, layout and visual hierarchy

Adapting designs within existing brand systems

Customer-focused design for retail print assets

The outcome

Both designs were used across the 2024 festive season, helping Byfords present their Christmas range with clarity and care.

The pricing list made it easier for customers to browse and place orders, while the gift card offered a thoughtful option for seasonal gifting that felt aligned with the brand.

Clear, well-designed print materials play a key role in helping retail businesses communicate with customers during busy seasons.

For a trusted local brand like Byfords, thoughtful design helps maintain quality and boost seasonal sales .

How I can help

If you need clear, professional print materials that support seasonal campaigns or everyday retail, I can help you design layouts that feel polished, on-brand and easy for customers to use.

Looking for thoughtful design that helps your products stand out and improves your customer experience? I’d love to hear from you.

Get in touch: hithisisbry@gmail.com