Design support for a luxury beauty company.

Client: Arella (via iae Marketing)

Collaborators: iae Marketing

Focus: Design support across brand, social media, packaging, content, campaigns and email graphics
Note: Undertaken as a freelancer on behalf of iae Marketing

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THE BRIEF​​

 

Arella is a luxury beauty brand producing plant-based supplements that support wellness from within. The work covered design support across multiple touchpoints, keeping the brand visually consistent, polished and on-brand across both digital and print.

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THE APPROACH

 

The work spanned social media content creation and repurposing, packaging artwork, flyers, posters, event displays, brand guide refinement and image briefs for photography. I also supported on various packaging projects including new concepts and refreshes.

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THE OUTCOME

 

A consistent, high-quality body of creative work across every brand touchpoint, from social content and campaign assets to packaging and product launches.