Supporting Arella Across Brand and Marketing Design
Client: Arella (via iae Marketing)
Partners: iae Marketing
Note: Undertaken as a freelancer on behalf of iae Marketing
Focus: Ongoing design support across brand, social media, packaging, content, campaigns, web and email graphics
Arella is a luxury beauty brand producing plant-based supplements that support wellness from within. I joined the team as a freelance designer through IAE Marketing, working alongside a passionate and talented group including marketers, PR specialists, copywriters, the founders and fellow designers.
This was a collaborative, team-driven environment where every detail mattered. My role was to support the creative needs of the brand, ensuring that every asset felt aligned, polished and purposeful.
References
Keywords
Luxury Branding
Creative Support
Social Media Design
Email graphics design
Event Marketing
.png)
My Role
Over the past year, I’ve provided ongoing creative support across both digital and print for a growing luxury brand. From campaign assets to packaging updates, I adapted to evolving needs while ensuring everything stayed visually cohesive.
My work included designing and repurposing social media content, updating packaging artwork, and producing flyers, posters and event displays.
I also helped refine the brand guide, wrote image briefs, supported photography direction and edited visuals for marketing use.
By being embedded in the team, I was able to anticipate needs, collaborate on content ideas and keep projects moving smoothly, all while maintaining a consistent, high-end brand experience.
Social media design and repurposing
Packaging artwork updates
Flyer, poster and event design
Brand guide refinement
Image briefs and photo direction
Photo editing and compositing
Campaign asset creation
Content planning and collaboration
I also designed the packaging for their newest product, Arella Skin Gummies.
.png)
The outcome
The brand continues to thrive with consistent design support and a clear visual direction. Feedback from the team has been overwhelmingly positive, and the collaboration remains ongoing more than a year later.
This project reflects how I work best, as a creative partner who can adapt, collaborate and bring clarity to every brand touchpoint.
For businesses like Arella, having dependable design support means more time spent focusing on growth and strategy.
How I can help
If you need creative support that flexes with your brand, I can help you maintain consistency across digital and print. From packaging updates to social content and campaign assets, I focus on delivering high-impact design that aligns with your tone, audience and pace.
Looking for someone who can jump in, adapt quickly and keep things polished? I’d love to hear from you.
Get in touch: hithisisbry@gmail.com