Brand identity for a health diagnostics startup

Focus: Brand Identity & marketing

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THE BRIEF​​

 

VitaNova is a health and diagnostics brand focused on early detection and preventative care. The goal was to create an identity that communicated trust and innovation without leaning into clinical or cold visuals, smart, soft and scalable across packaging and social content.

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THE APPROACH

 

​Clean typography paired with a soft, science-forward symbol, modern, human and trustworthy. A gradient system and optimistic colour palette add warmth, while packaging prioritises clarity. Social graphics help explain product benefits across both wellness and diagnostics contexts.

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THE OUTCOME

 

A brand that is approachable, distinctive and future-ready. The design system flexes across packaging, digital content and campaigns, showing how strategic design can make health branding feel both trustworthy and warm, so the brand becomes not just seen but understood.​