Brand Identity and Packaging Design for a Health Diagnostics Startup
Client: VitaNova
Project: Brand and Marketing Material Design
Focus: Visual Identity, Packaging, Content Design, Brand Messaging
VitaNova is a health and diagnostics brand focused on early detection, personalised wellness, and preventative care. As a new player in the space, they needed a brand identity that communicated trust, innovation and a clear user benefit without leaning into clinical or cold visuals.
​
The goal was to develop a full brand system that felt smart, soft and scalable across everything from packaging to social content.
References
Keywords
Health branding
Wellness packaging
Diagnostics design
Medical brand identity
Supplement packaging
My Role
I led the design and creative direction across key brand touchpoints, including a fresh, tech-inspired logo and identity system, packaging for health kits and supplement starter packs, and messaging for launch campaigns.
I also designed social graphics and branded posts to help explain product benefits and established a visual language that could flex across both wellness and diagnostics.
The identity combined clean typography with a soft, science-forward symbol to create something that felt modern, human and trustworthy. A gradient system and optimistic colour palette added warmth, while the packaging layout prioritised clarity and ease of use.
Tech-inspired logo and identity system
Health kit and supplement packaging design
Launch messaging and content creation
Social graphics for product education
Visual language for wellness brand
.png)
The outcome
The final brand is approachable, distinctive and future-ready. It stands out in the healthtech space while remaining grounded in clarity and care. From health report kits to social posts, every element supports VitaNova’s promise of better health through smarter diagnostics.
​
The design system now flexes across packaging, digital content and campaigns, helping the team scale without losing coherence.
Health branding often struggles to feel both trustworthy and warm. VitaNova needed to do both, and this project shows how strategic design can help bridge that gap.
By simplifying language and using design to reinforce reassurance, the brand becomes not just seen but understood.
.png)
How I can help
If you're building a digital product and need branding that feels bold, playful and human, I can help you create a visual identity that builds trust and connection. I create approachable designs that stand out in crowded spaces.
Whether you're launching a fintech app or refreshing your brand with more personality, I’d love to help shape visuals that feel fast, friendly and flexible.
Get in touch: hithisisbry@gmail.com