CASE STUDY
B.A.B.E x AWiE, event design and content creation for a community empowerment initiative
Partners: Essex County Council / AWiE and Black and Being Essex (B.A.B.E)
Focus: Event collaboration
THE BRIEF
Ambitious Women in Essex partnered with Preen, founder of Black and Being Essex (B.A.B.E), for a Chelmsford networking event celebrating and amplifying Black business owners across the county. B.A.B.E is a community-led initiative dedicated to supporting and showcasing Black-owned businesses in Essex. The collaboration aimed to centre Black voices within the wider entrepreneurial community and start important conversations about representation, accessibility and inclusion in business spaces.
THE APPROACH
Content creation, event coordination and storytelling that highlighted the purpose behind the partnership. The work captured the energy of the event and showcased local founders, community connection and cultural pride, with messaging that reflected the shared values of both organisations: empowerment, visibility and belonging.
THE OUTCOME
The event brought together a diverse mix of founders, freelancers and creatives from across Essex. Feedback from attendees and partners was overwhelmingly positive, with many expressing how valuable it was to see Black-owned businesses and voices represented on a council-led platform.
RESULT
A well-attended event that brought visibility to Black-owned businesses on a council-led platform, with overwhelmingly positive feedback from attendees, partners and the wider community.
KEYWORDS
Community
Essex
Diversity & Inclusion
Women in Business
Social Media



