Designing a bold visual identity for the documentary film Witchcraft and Stilettos
Client: Blatella (via iae Marketing)
Partners: iae Marketing
Note: Undertaken as a freelancer on behalf of iae Marketing
Focus: Brand design and illustration for a documentary film
Witchcraft and Stilettos is a feature documentary produced by Essex-based production company Blatella and directed by Natalie Scarsbrook. The film reclaims and redefines the outdated and harmful “Essex Girl” stereotype. It features interviews and personal stories, aiming to shift the narrative from mockery to pride and power.
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I was brought in as a freelance designer through iae Marketing to support the visual development of the film’s brand. My task was to create a logo, supporting illustration and a look and feel that would carry through marketing and promotional materials, both online and on screen.
References
Keywords
Feminist brand
Film brand design
Custom illustration
Visual storytelling
Essex-based brand Documentary branding
My Role
The design approach needed to steer away from stereotypical “witch” tropes and instead centre the strength, femininity and purpose behind the project.
My contributions included designing the logo and brand direction for Witchcraft and Stilettos, creating a custom illustration pattern used as a filming backdrop, and developing a consistent visual language that could extend across platforms and promotional materials. Every asset was crafted to feel confident, female-led and purposeful.
Brand design for film
Female-led branding design
Custom illustration set
Logo design and visual identity
Design for digital and on-screen use
Historic and cultural research
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The outcome
The final visuals avoided cliché and leaned into bold, story-led design that reflected the film’s purpose with clarity and strength. The brand and illustration were used across digital platforms, on set and in promotional materials, helping to create a confident and recognisable identity for the film.
Since its release, Witchcraft and Stilettos has gained positive press coverage and strong engagement across social media, with the visual identity playing a key role in shaping its public presence and message.
This project shows how design can support storytelling in a way that respects the subject and uplifts the message.
When used with care, branding becomes more than just visuals. It becomes a way to connect, empower and lead with meaning. I bring clarity, collaboration and thoughtfulness to every creative process so you can focus on the bigger story.
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How I can help
If you're building a brand that tells a powerful story or challenges outdated narratives, I can help you shape a visual identity that feels purposeful. Whether you're launching a film, campaign or female-led business, I bring creative support that honours your story and makes your brand stand out with intention.
Looking for thoughtful design that empowers your audience and strengthens your story? I’d love to hear from you.
Get in touch: hithisisbry@gmail.com