Client-facing booklet for a digital growth programme

Partners: 24 Fingers Agency

Focus: Digital booklet design

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THE BRIEF​​

 

24 Degrees supports solopreneurs with digital skills training and growth strategy. Their 7 Steps Growth Programme is designed to help small business owners navigate online marketing and build a profitable presence. The team needed branded materials to clearly communicate what the programme offers and why it matters. The challenge was to turn a lot of useful, practical information into a clean, engaging format that felt both approachable and professional.

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THE APPROACH

 

I designed a client-facing digital booklet for the 7 Steps Growth Programme, creating a multi-page guide that highlighted the programme's features and benefits through thoughtful layout and content styling. I used the brand's colour palette and soft curved elements to create a clear and approachable visual identity. The booklet also included testimonials, pricing, and call-to-action sections, all designed for readability and flow. The overall goal was to balance structure with personality, making the content easy to understand for all levels of digital literacy.

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THE OUTCOME

 

The booklet gave 24 Degrees a polished, easy-to-use resource for onboarding new clients, distilling key programme information into a visually digestible format that balanced friendly visuals with professional structure. Core benefits, testimonials and clear calls to action guided readers towards the next step, while saving the team time by answering common questions up front.