Print design for SAFE Essex, an autism support charity

Client: SAFE Essex (via iae Marketing

Collaborators: iae Marketing

Focus: Print marketing
Note: undertaken as a freelancer on behalf of iae Marketing

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THE BRIEF​​

Safe Essex is a charity supporting autistic individuals and their families across Essex. The organisation needed clear, engaging print materials to help raise awareness of their services and connect with their community in a friendly and accessible way. The brief was to create a rollfold leaflet and accompanying roller banner that communicated key information while remaining warm, inclusive and easy to understand.

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THE APPROACH

I designed a rollfold leaflet outlining Safe Essex's services, support and values, alongside a roller banner for use at events, conferences and outreach activities. The designs focused on clarity and warmth, using colour blocking, accessible fonts and image-led layouts to reflect the charity's welcoming approach. The goal was to ensure the materials felt easy to engage with and could reach a broad audience without feeling overwhelming.

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THE OUTCOME

The finished materials gave Safe Essex a confident and approachable presence across both print and in-person settings. The rollfold leaflet provided clear, structured information about their services, while the roller banner offered instant visibility at events. Both pieces worked together to help support group attendees, families and community partners quickly understand the charity's mission, values and available support.​​