Brand identity design for a nature-led wellness brand

Focus: Brand Identity & packaging

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THE BRIEF​​

 

A concept wellness brand exploring how design can communicate calm, grounding and connection. Centred on natural haircare products infused with oils and botanicals, the aim was to create a visual identity that felt earthy, soft and intentional while standing out in the wellness space.

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THE APPROACH

 

Detailed botanical illustrations bring a hand-crafted quality to the visuals. The packaging concept balances beauty with function, and the identity extends across business cards, thank you cards, gift box packaging and custom wrapping paper, showing how the visual language can adapt for future product lines.

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THE OUTCOME

 

A cohesive, emotionally engaging identity grounded in nature and consistent across all applications, elevated yet soothing, giving Moss & Myrrh a distinctive and trustworthy presence in the wellness space.