Brand identity and packaging design for a nature-led wellness haircare brand
A full brand identity that demonstrates how wellness and beauty branding can feel earthy, intentional and distinctive, spanning packaging design and botanical illustration.
The Brief
A concept wellness brand exploring how design can communicate calm, grounding and connection. Centred on natural haircare products infused with oils and botanicals, the aim was to create a visual identity that felt earthy, soft and intentional while standing out in the wellness space.
The Approach
Detailed botanical illustrations bring a hand-crafted quality to the visuals. The packaging concept balances beauty with function, and the identity extends across business cards, thank you cards, gift box packaging and custom wrapping paper, showing how the visual language can adapt for future product lines.
The Outcome
A cohesive, emotionally engaging identity grounded in nature and consistent across all applications, elevated yet soothing, giving Moss & Myrrh a distinctive and trustworthy presence in the wellness space.
Could I support you?
I help my clients get set up for success through completely custom brand, website and social media strategies. I also teach you what actually brings in enquiries and help you build real, human focused visibility plans that get you seen by the right people.
This can include positioning work, competitor insight, awards and features support, authority building, buyer psychology, and helping you understand your audience to improve customer experience.
I offer affordable, non agency pricing with flexible payment options to help with startup costs, because I know what a difference having the right foundations can make!
