Brand identity, illustration and campaign visuals for feature documentary Witchcraft and Stilettos
A bold visual identity for Witchcraft and Stilettos, combining logo design, custom illustration and promotional assets to support the film’s message, strengthen its public presence and carry consistently across digital, print and on screen use.
The Brief
Witchcraft and Stilettos is a feature documentary produced by Essex-based company Blatella Films and directed by Natalie Scarsbrook. The film reclaims and redefines the outdated and harmful "Essex Girl" stereotype through interviews and personal stories, shifting the narrative from mockery to pride and power. The task was to create a logo, supporting illustration and a visual identity that could carry through marketing, promotional materials, and on-screen use.
The Approach
The design needed to steer away from stereotypical "witch" tropes and instead centre the strength, femininity and purpose behind the project. This included the logo and brand direction, a custom illustration pattern used as a filming backdrop, and a consistent visual language across platforms and promotional materials, confident, female-led and purposeful throughout.
The Outcome
Bold, story-led visuals that reflected the film's purpose with clarity and strength. The brand was used across digital platforms, on set and in promotional materials. Since its release, the film has gained positive press coverage and strong engagement across social media, with the visual identity playing a key role in shaping its public presence.
References & Links
Client - Blatella via iae Marketing
Collaborator - iae Marketing Note: Undertaken as a freelancer on behalf of iae Marketing
Could I support you?
I help my clients get set up for success through completely custom brand, website and social media strategies. I also teach you what actually brings in enquiries and help you build real, human focused visibility plans that get you seen by the right people.
This can include positioning work, competitor insight, awards and features support, authority building, buyer psychology, and helping you understand your audience to improve customer experience.
I offer affordable, non agency pricing with flexible payment options to help with startup costs, because I know what a difference having the right foundations can make!
