Creating a soulful brand identity and custom illustration suite for Woven Rose
A soulful brand identity for Woven Rose, combining hand drawn illustration with a calm, modern visual system that reflects Louise’s spiritual practice and gives her room to grow.
The Brief
Louise needed a brand identity for her spiritual support practice offering Angelic Reiki and Crystal Healing. The aim was to craft something that felt grounded yet light, balancing calm and spirituality with warmth and approachability, while still feeling modern and distinctive within the wellbeing space.
The Approach
The visual direction centres on organic shapes, soft earthy tones and a touch of celestial charm. Every element was drawn by hand, ensuring originality and meaning Louise can trademark her visuals and use them as art prints without licensing restrictions. designed business cards and promotional flyers to sit within the existing brand aesthetic, keeping the tone dark, elegant and confident. Alongside the design work, I wrote the copy for the promotional poster, crafting language that captured the bespoke nature of the Austin Arrow and the craftsmanship behind every build.
The Outcome
A brand that feels grounded, nurturing and full of light, a genuine reflection of Louise's work and the people she supports, with a flexible identity system that can grow as her offerings evolve.
Bry has supported me in building the foundations of my marketing, website, content creation, and graphic design. She’s incredibly talented and has a magical ability to translate my ideas, approach, and mission into content and strategy with such ease. I feel deeply supported by Bry and she truly gets what I'm trying to create. Her attention to detail and care in her work is amazing. Her creativity is immense, and I completely trust her. Bry is down to earth, empathetic, and communicates so beautifully. She’s an absolute superstar! - Louise Howe, Woven Rose
References & Links
Client - Woven Rose
Could I support you?
I help my clients get set up for success through completely custom brand, website and social media strategies. I also teach you what actually brings in enquiries and help you build real, human focused visibility plans that get you seen by the right people.
This can include positioning work, competitor insight, awards and features support, authority building, buyer psychology, and helping you understand your audience to improve customer experience.
I offer affordable, non agency pricing with flexible payment options to help with startup costs, because I know what a difference having the right foundations can make!
