Creative direction and design across five recruitment and social care brands
Lead design support across a group of five recruitment brands, bringing consistency to social content, campaigns, presentations, branded documents and website updates while adapting the creative approach to different audiences and business needs.
The Brief
After my agency role, I stepped into a lead design position at a recruitment group based in Suffolk. The company operated across five distinct brands, including services connected to social care, and needed clear, cohesive visuals to support both external marketing and internal communications.
The Approach
I set the creative direction and delivered all visual content across the group. This included social media content, reels, brochures, internal presentations, promotional materials, branded documents, and website updates. The role demanded both strategic thinking and practical execution, managing multiple brand styles, tones, and audiences simultaneously, while working closely with internal teams to maintain consistency and meet day-to-day marketing needs.
The Outcome
Consistent, elevated visual identity across all five brands, supporting campaigns, internal communications and stakeholder engagement at scale. The social care brands in particular benefitted from sensitive, clear visual storytelling that helped the company reflect its values while meeting business goals.
References & Links
Collaborator - Sanctuary Personnel
Note: Work completed on behalf of Sanctuary Personnel
Could I support you?
I help my clients get set up for success through completely custom brand, website and social media strategies. I also teach you what actually brings in enquiries and help you build real, human focused visibility plans that get you seen by the right people.
This can include positioning work, competitor insight, awards and features support, authority building, buyer psychology, and helping you understand your audience to improve customer experience.
I offer affordable, non agency pricing with flexible payment options to help with startup costs, because I know what a difference having the right foundations can make!
