Custom illustrated logo and visual identity for Annie’s Social Circle, a community focused social media membership brand
A personalised illustrated logo for Annie’s Social Circle, creating a warm, recognisable identity that reflected the founder’s personality and worked consistently across social media, merchandise and community materials.
The Brief
Annie's Social Circle is a members-only Facebook group supporting small business owners with content ideas, social media tips and one-to-one support. The brand needed a standout, friendly logo that reflected the approachable, personal nature of the group and could work consistently across web, merchandise and social media.
The Approach
I created a custom illustrated logo featuring a vector portrait of Annie, the founder. This included drawing a full-colour portrait illustration based on her appearance, designing a circular logo layout using her brand colours and tagline, and preparing final files for use across web, merchandise and social media. The style was kept soft, clean and recognisable to reflect Annie's warm, approachable brand tone.
The Outcome
to the brand, combining a friendly illustration style with a clean, professional layout. From the website and social content to pop socket merchandise and community materials, the logo made the group instantly recognisable and helped build trust with new and existing members.
References & Links
Client - Rayleigh Marketing via iae Marketing
Collaborator - iae Marketing
Note: Undertaken as a freelancer on behalf of iae Marketing
Could I support you?
I help my clients get set up for success through completely custom brand, website and social media strategies. I also teach you what actually brings in enquiries and help you build real, human focused visibility plans that get you seen by the right people.
This can include positioning work, competitor insight, awards and features support, authority building, buyer psychology, and helping you understand your audience to improve customer experience.
I offer affordable, non agency pricing with flexible payment options to help with startup costs, because I know what a difference having the right foundations can make!
