Custom illustration suite and social media support for Cliently
Custom illustration and social media support for Cliently, creating a distinctive visual identity and ongoing content that helped the brand stand out while taking regular marketing work off the client’s plate.
The Brief
Cliently is an all-in-one platform for personal trainers to run and grow their business. Hannah initially reached out for a roller banner design, but I spotted the potential for custom illustration to take the brand to the next level, made a suggestion, and luckily she said yes! I also supported them with their social media posts.
The Approach
I created a suite of fully custom, hand-drawn character illustrations, a friendly laptop lifting weights, a kettlebell with personality, an animated calendar, all original and completely human-made, meaning Hannah can trademark and use them freely without copyright restrictions. These illustrations became the backbone of the brand's visual identity across the roller banner, social posts and marketing materials. I then moved into producing social media content covering everything from product features and industry insights to event promotion and reels.
The Outcome
Cliently gained a distinctive visual identity that stands out in the fitness tech space, with a growing social media presence built on content that handles both the visual and copy side, taking significant work off Hannah's plate so she can focus on building the product.
Bry initially created some custom illustrations for my brand and a roller banner. I was so impressed by the quality that I signed up for her service for weekly social media content. It's taken so much off my plate to have both the visual and copy side of things handled. - Hannah, Cliently
References & Links
Client - Get Cliently
Could I support you?
I help my clients get set up for success through completely custom brand, website and social media strategies. I also teach you what actually brings in enquiries and help you build real, human focused visibility plans that get you seen by the right people.
This can include positioning work, competitor insight, awards and features support, authority building, buyer psychology, and helping you understand your audience to improve customer experience.
I offer affordable, non agency pricing with flexible payment options to help with startup costs, because I know what a difference having the right foundations can make!
