Event poster, illustration and campaign design for Karma Trade’s city wide clothing swap in Miami
A bold campaign for Karma Trade’s Earth Month clothing swap, combining poster design, custom illustration and scalable event graphics to promote sustainable fashion clearly across print, social media and the city itself.
The Brief
Karma Trade is a platform championing sustainable fashion and community-driven clothing swaps. For Earth Month, they organised a city-wide swap event in Miami and needed a poster that communicated the event's purpose clearly and attracted attention across both digital and print formats, bold, accessible and rooted in eco-conscious messaging.
The Approach
I designed the lead event poster using a minimal, high-contrast layout built to scale seamlessly across flyers, posters and social media. The design featured custom vector illustrations representing the swap experience and city setting, alongside iconography reinforcing themes of sustainability and community action.
The Outcome
The final design gave Karma Trade a clear, cohesive asset that worked at multiple sizes without losing impact. The illustration style added approachability while supporting a movement rooted in advocacy, helping the campaign spread organically across the city and online.
Could I support you?
I help my clients get set up for success through completely custom brand, website and social media strategies. I also teach you what actually brings in enquiries and help you build real, human focused visibility plans that get you seen by the right people.
This can include positioning work, competitor insight, awards and features support, authority building, buyer psychology, and helping you understand your audience to improve customer experience.
I offer affordable, non agency pricing with flexible payment options to help with startup costs, because I know what a difference having the right foundations can make!
