Festive print design and gift card materials for Byfords Food Hall’s Christmas campaign
A seasonal print campaign for Byfords Food Hall, combining a clear Christmas pricing leaflet with a premium gift card design to support festive sales while staying consistent with the brand’s established look and heritage.
The Brief
Byfords Food Hall is a respected family-run butcher in Leigh-on-Sea, known for its award-winning meats and over 55 years of tradition. Brought in via iae Marketing, my task was to design a clear, festive layout for their seasonal pricing list and create an elegant £10 gift card to complement their in-store experience.
The Approach
I designed the full trifold pricing list with festive imagery, clear type hierarchy and a layout that guided customers through meats, cooked items and ordering information. Alongside this, I created a branded gift card using deep green tones, gold accents and subtle pattern work, both pieces built within Byford's existing visual identity.
The Outcome
Both designs were used across the 2024 festive season, helping Byfords present their Christmas range with clarity and care. The pricing list simplified the ordering experience, while the gift card offered a premium gifting option that felt true to the brand.
References & Links
Client - Byfords Food Hall via iae Marketing
Collaborator - iae Marketing
Note: Undertaken as a freelancer on behalf of iae Marketing
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