Full website redesign, custom illustration and user experience for Serenity and Calm
A complete Wix website redesign for Serenity and Calm, combining warmer copy, custom illustration and a more flexible customer journey to create a site that feels personal, trustworthy and much closer to how Pamela actually works.
The Brief
Pamela is a qualified EFT and Reiki practitioner based in Glasgow with over 24 years of experience in care work. Her existing website didn't reflect the warmth, depth or personal nature of what she offers. She needed a complete redesign, something that felt genuinely her, built trust with potential clients, and made it easy to understand her services and book with her.
The Approach
I handled the full redesign from the ground up: writing warmer, more personal copy that centred Pamela's voice and experience, creating custom illustrations and graphics she owns outright, and building a site that felt calm, considered and human. I also thought carefully about how Pamela works — she practises part-time, so the booking design allows potential clients to select their preferred days and choose their service, giving Pamela flexibility without losing client ease.
The Outcome
Pamela now has a website that genuinely reflects who she is and how she works, with copy and design that feel personal rather than clinical, and a booking experience built around the practical reality of running a small, part-time practice with care and intention. character-led identity work with confidence.
Recently Bry did a complete redesign of my website for my holistic therapy business Serenity and Calm. Was so pleased with the results. Listened to what look and feel I wanted sent over a mood board to check I was on board with the colours. Kept me informed throughout and made me personalised logos that were brilliant. If you want a great website contact Bry I am so glad I did - Pamela, Serenity and Calm
References & Links
Client - Serenity & Calm
Could I support you?
I help my clients get set up for success through completely custom brand, website and social media strategies. I also teach you what actually brings in enquiries and help you build real, human focused visibility plans that get you seen by the right people.
This can include positioning work, competitor insight, awards and features support, authority building, buyer psychology, and helping you understand your audience to improve customer experience.
I offer affordable, non agency pricing with flexible payment options to help with startup costs, because I know what a difference having the right foundations can make!
