Kate Edwards HR Solutions. LinkedIn strategy for a workplace mediation brand
A LinkedIn content strategy for Kate Edwards HR Solutions that turned her expertise into consistent, approachable thought leadership, increasing visibility, engagement and follower growth without losing her own voice.
The Brief
Kate is an HR mediation professional with years of expertise to share but needed help translating that into an online presence that felt approachable, credible and human. The goal was to build LinkedIn visibility in a way that stayed true to her voice rather than sounding corporate.
The Approach
Each post was developed from Kate's own insights and experience. My role was to transform those ideas into consistent, strategic content that resonated with HR leaders and managers, building a sustainable system she could maintain without feeling overwhelmed.
The Outcome
In the first month of consistent posting, Kate achieved 9,721 impressions, a 129% increase on the previous 90 days. Follower count grew by 7.6% with regular engagement and sharing from senior HR professionals. The strongest content came from personal storytelling and reflections on mediation in practice.
I've been working with Bry for a few months now and she has been really encouraging and supportive with helping me to promote my work. She has given me the confidence to place myself as a thought leader, as well as helping me prep for a large presentation and gaining traction on LinkedIn. It's taken the pressure off me to know I have someone who can be creative with my thoughts and make my brand look consistent and professional. -Kate Edwards
References & Links
Client - HR Solutions
Could I support you?
I help my clients get set up for success through completely custom brand, website and social media strategies. I also teach you what actually brings in enquiries and help you build real, human focused visibility plans that get you seen by the right people.
This can include positioning work, competitor insight, awards and features support, authority building, buyer psychology, and helping you understand your audience to improve customer experience.
I offer affordable, non agency pricing with flexible payment options to help with startup costs, because I know what a difference having the right foundations can make!
