Launch print design and signage for The Greenhouse Café at the University of Essex
A cohesive launch campaign for The Greenhouse Café, combining promotional print, window and wall signage, and loyalty materials to give the new student space a clear identity and confident presence from opening day.
The Brief
The Greenhouse Café is a student-led social space launched by the Essex Student Union. The ESU needed clear, attractive materials to promote the launch and guide students to the space, including a campaign poster, window and wall signage, and printed loyalty cards.
The Approach
I created a suite of launch visuals using deep greens, plant textures and clean typography to reflect the café's relaxed atmosphere while keeping everything clear, accessible and student-friendly. All assets were designed to work cohesively across both exterior signage and print collateral.
The Outcome
The Greenhouse Café opened with confident, consistent messaging across every touchpoint. The materials helped guide footfall to the new space and encouraged repeat visits through the loyalty scheme, giving the café a strong sense of place from day one.
References & Links
Client - The Greenhouse Café
Collaborator - This Is Fever
Note: Work completed on behalf of This Is Fever
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