Strategic brand and packaging redesign for body positive beauty brand Glow & Tell
A strategic rebrand and packaging redesign for Glow & Tell, combining audience positioning, a custom logo, existing illustration assets and a more premium visual direction to create a clearer, more confident beauty brand.
The Brief
Glow & Tell already had a playful, personality filled identity, but Kelly wanted the brand to feel more premium and move further into the luxury beauty space. The goal was to refine who the brand was speaking to, strengthen the visual identity and redesign the shipping packaging so the whole experience better reflected the market she wanted to reach.
The Approach
I started with strategic research into the audience Kelly wanted to reach, then helped refine the messaging so Glow & Tell could speak to them more directly. From there, I created a completely custom logo, brought in the illustrations I had previously developed for the brand and restyled the wider visual identity to feel more confident and premium.
The shipping box was then redesigned with the customer experience in mind, creating a much more considered unboxing moment while still keeping the playful personality people already associated with Glow & Tell.
The Outcome
Glow & Tell came away with a much clearer direction across its positioning, visuals and packaging. Since the redesign, the brand’s content has become more lifestyle focused, speaks more directly to mums and feels considerably clearer in who it is for. Kelly has also been presenting the products and brand with more confidence, using the new positioning as a stronger foundation for her marketing.
References & Links
Client - Glow & Tell
Could I support you?
I help my clients get set up for success through completely custom brand, website and social media strategies. I also teach you what actually brings in enquiries and help you build real, human focused visibility plans that get you seen by the right people.
This can include positioning work, competitor insight, awards and features support, authority building, buyer psychology, and helping you understand your audience to improve customer experience.
I offer affordable, non agency pricing with flexible payment options to help with startup costs, because I know what a difference having the right foundations can make!
