Visual storytelling, infographic design and animation for Innovate Social Care
A suite of accessible marketing and communication materials for Innovate Social Care, combining case study design, infographics and animated content to make complex information clearer, strengthen stakeholder trust and give the brand a more consistent visual presence.
The Brief
Innovate Social Care supports vulnerable young people through placement and social care services across the UK. To strengthen relationships with local authorities and communicate their impact more clearly, they needed a suite of materials that felt both professional and emotionally resonant.
The Approach
Working as the in-house designer at Sanctuary Personnel, I developed a clean, accessible visual approach that balanced professional polish with human storytelling. Every asset was designed to sit cohesively within the wider brand system while making complex data easier to digest. This included outcome-focused case study documents, infographics to simplify impact data, and short animated explainer content for presentations.
The Outcome
The new materials helped Innovate communicate their work more confidently to stakeholders and local authorities. Visual consistency made the brand feel more established, and the mix of infographics and storytelling made complex topics far more accessible. Visuals that helped a social care provider communicate real outcomes with clarity and confidence, strengthening stakeholder trust and local authority relationships.
References & Links
Client - Innovate
Collaborator - Sanctuary Personnel
Note: Work completed on behalf of Sanctuary Personnel
Could I support you?
I help my clients get set up for success through completely custom brand, website and social media strategies. I also teach you what actually brings in enquiries and help you build real, human focused visibility plans that get you seen by the right people.
This can include positioning work, competitor insight, awards and features support, authority building, buyer psychology, and helping you understand your audience to improve customer experience.
I offer affordable, non agency pricing with flexible payment options to help with startup costs, because I know what a difference having the right foundations can make!
