Website redesign and user journey strategy for an illustrator and brand designer
A thoughtful Wix website redesign for ZOVSKA Illustration, helping bring more clarity to her offer, improve the customer journey and give her creative work the space to stand out.
The Brief
Zosia is an illustrator, graphic designer and the creative behind ZOVSKA Illustration, working with business owners and art directors on brand identities, packaging and bespoke campaign visuals. Her work was strong, but her website needed restructuring to better reflect the range and direction of what she offers and to make it easier for the right clients to find their way around.
The Approach
I worked with Zosia on the strategy and structure of her Wix site, helping her think through how to organise her content, navigate between her services and portfolio, and present her offer with more clarity. The focus was on making the site feel intentional, giving each section a clear purpose and ensuring visitors could quickly understand what she does and how to work with her.
The Outcome
Zosia launched her freshly updated website with a structure that better reflects the direction she is moving in, a space that showcases her branding and character-led identity work with confidence.
A big thank you to Bry Bird, who I collaborated with on the build and structure. She brought so much clarity to the process and really helped shape the site into what it is now. - Zosia, ZOVSKA Illustration
References & Links
Client - Zovska Illustration
Could I support you?
I help my clients get set up for success through completely custom brand, website and social media strategies. I also teach you what actually brings in enquiries and help you build real, human focused visibility plans that get you seen by the right people.
This can include positioning work, competitor insight, awards and features support, authority building, buyer psychology, and helping you understand your audience to improve customer experience.
I offer affordable, non agency pricing with flexible payment options to help with startup costs, because I know what a difference having the right foundations can make!
