What's included in a £945 Strategic Wix Website Build for small businesses? (Approx. $1,250).

Starting a business is exciting, but getting people to actually discover what you're offering can be considerably more difficult than you might expect. You could have a fantastic service, a professional brand identity and a genuinely useful offer, but if people don't know your business exists, they're unlikely to become customers.

Social media, networking and recommendations can all be brilliant ways to introduce your business to new people, but they also require time and consistent effort. And while those channels can help you build an audience, they're not necessarily reaching everybody who might be looking for exactly what you sell. This is where having a website with a proper search content strategy can become particularly useful, because somebody searching Google for a problem you can solve may be much closer to making a purchase than somebody casually scrolling through social media.

The challenge is knowing what your potential customers are searching for, how to create useful content around those questions and how to turn that interest into genuine enquiries rather than simply collecting website visitors.

That's why I created my £945 Strategic Wix Website Build, a custom website package for small businesses that want to become more established, build credibility within their industry and develop opportunities to attract relevant visitors through Google and other search experiences. Alongside five professionally designed and written website pages, the package includes a custom blog setup, strategic SEO content plan, keyword bank and detailed blog-writing guidance that you can use yourself or pass to somebody helping with your marketing.

What is a Strategic Wix Website Build?

My Strategic Wix Website Build combines custom website design and copywriting with a plan for creating content that helps potential customers discover your business through search. Rather than simply designing a website and leaving you to work out how to attract visitors, I'll help you understand which subjects could be valuable to write about, what your audience is likely to be searching for and how those articles can support your wider business goals.

For example, imagine you're a specialist service provider offering something that people don't necessarily know exists until they encounter a particular problem. Somebody might not search for your business name because they've never heard of you, but they might search Google for advice about the exact problem your service addresses. If your website has genuinely useful content answering that question, it creates an opportunity for somebody to discover your business, understand your expertise and explore the services you offer.

The aim isn't simply to publish as many blog posts as possible, because attracting the wrong visitors or writing articles that have no connection to your services won't necessarily help you generate sales. Instead, I want to help you build a website that communicates your business professionally and gives you a practical direction for creating useful content that can support visibility, credibility and enquiries over time.

Who is the Strategic Wix Website Build for?

This package is particularly suitable for newer businesses that need to establish themselves within their industry, especially when they don't yet have an extensive client base, reliable referral network or consistent flow of enquiries. It's also useful for growing businesses that want to develop another way for potential customers to find them, rather than depending entirely on social media, networking or paid advertising.

You might have a clear idea of your brand and services but aren't sure how to start attracting customers through Google, or perhaps you've heard that blogging can help your website but don't understand what you should be writing about.

Some businesses also work in specialist industries where educating customers is an important part of the sales process. People might need to understand their options, compare different services or find answers to complicated questions before they're ready to make an enquiry. A useful collection of website content can help answer those questions while demonstrating your knowledge and giving potential customers more reasons to trust your business.

The package is designed to give you the website and the strategic content foundations, so you can continue developing that visibility after the initial project has finished.

What's included in my £945 Strategic Wix Website Build?

The package includes a completely custom-designed Wix website with five core pages, all the copywriting for those pages, a blog setup and a detailed SEO content plan to help you develop relevant search traffic.

A completely custom Wix website

I'll design your website using Wix Classic Editor, creating the layouts around your existing brand identity, business personality and the information your customers need. I don't use premade website templates or generative AI to produce the design or written content, because I want the finished website to reflect your actual business rather than something generic that could belong to almost anybody.

The design process considers your colours, typography, imagery, services and the type of experience you want visitors to have. For some businesses, that means creating a particularly clear and straightforward layout that helps customers compare services and find important information quickly. For others, there may be more opportunities to introduce distinctive visual details that communicate the personality behind the brand.

I'll also consider how the website works on mobile, because somebody might discover your business through social media or a Google search on their phone before deciding whether to explore your services. The important thing is that your website looks professional, feels consistent with your branding and helps visitors understand what you offer without unnecessary confusion.

Copywriting for five core website pages

Your website includes five core pages: Home, About, Services, FAQs and Contact, with the written content included in the package. This means you don't need to sit down and write every page yourself before the project can begin, because I'll use the information we discuss about your business, audience, experience and services to develop clear website copy that communicates what potential customers need to know.

Your homepage will introduce the business and direct people towards the information they're most likely to need, while your About page can help communicate your experience, personality and reasons customers might want to work with you. The Services page explains what you're offering and helps visitors understand the differences between your services, while the FAQs page gives us somewhere to answer common questions that might otherwise prevent somebody from making an enquiry.

Finally, the Contact page makes it straightforward for interested visitors to understand how to get in touch and what happens next. I'll consider how these pages connect rather than treating each one as a separate piece of writing, because a website should guide visitors through the information they need before they're ready to take action.

The package also includes general guidance about relevant website policy pages, although bespoke legal policies and legal compliance advice are not included.

A custom blog setup

One of the main differences between this package and my standard £650 Wix Website Build is the addition of a blog. I'll set up a dedicated blog area within your website, giving you somewhere to publish useful articles, educational content, industry insights and answers to questions your potential customers are searching for.

A blog can be valuable because it allows your website to cover more subjects than would realistically fit into your five main pages. For example, your Services page might explain what you offer, while your blog could explore the problems those services solve, common misconceptions, relevant comparisons and useful advice for somebody researching their options. This gives you opportunities to demonstrate your expertise and introduce your business to people who might not have been searching for your name or a particular service.

The blog setup provides the publishing area, while the content plan, keyword bank and writing guidance help you understand what to publish within it. The package doesn't include an ongoing done-for-you blogging service, so you'll be able to use the strategy yourself or share it with somebody supporting your business.

A strategic SEO content plan

This is one of the most important parts of the package, because I don't think it's particularly helpful to tell a small business owner that they should start blogging without explaining what to write about or why.

I'll develop a strategic SEO content plan that considers your business, target audience, services and the kinds of questions people might be searching for. SEO stands for search engine optimisation, which involves helping search engines understand and discover relevant website content so it has opportunities to appear in search results.

For example, somebody running a specialist consultancy might be able to create articles answering common customer questions, explaining relevant processes or comparing the different approaches available to solving a problem. Rather than choosing subjects simply because they're popular, I'll consider how each topic connects to the expertise you want to demonstrate and the services you're hoping to sell.

The plan will give you a bank of relevant content ideas and a clearer understanding of which subjects are worth developing, so you have somewhere practical to start when you're ready to publish. I also want the content to be genuinely useful for readers, because an article that answers somebody's question clearly and helps them understand their options is generally a better foundation than one written purely to repeat keywords.

A keyword bank for your business

Alongside your content plan, I'll provide a keyword bank containing relevant search terms and phrases that can help guide the subjects you write about. Keywords are simply the words and phrases people use when searching for information, products or services.

For example, somebody searching for a general explanation of a problem might use very different language from somebody who is actively comparing services and deciding who to hire. Understanding those differences can help you create content for people at various stages of considering a purchase.

I'll consider keywords that relate to your services, your audience's questions and the problems your business helps solve, giving you useful language to incorporate naturally into your articles. That doesn't mean forcing the same phrase into every paragraph, because I want your website to sound human and remain enjoyable to read.

Instead, the keyword bank gives you direction when choosing article titles, planning headings and making sure the information you're creating is relevant to the people you want to attract.

A detailed blog-writing template

I also include a detailed blog template to make the writing process easier, particularly if you've never written articles for your business before. I appreciate that SEO can feel complicated when you're presented with endless advice about keywords, headings, metadata and search rankings, especially when you're already busy running the business itself.

That's why I explain the process in accessible language, covering how to develop a useful article around a particular subject and how to organise the information so it works for both readers and search engines. We'll look at how to introduce a topic, answer the questions somebody is likely to have, develop helpful sections and connect the information back to relevant services when appropriate.

The template also helps explain how to approach search-friendly titles, headings and content without making everything feel overly technical. My aim is to give you something you can genuinely use, whether you're planning to write the articles yourself or hand the content plan and template to a virtual assistant who's helping you with your marketing.

You shouldn't need to employ a specialist content team just to understand how to start putting the strategy into practice.

Guidance on SEO, GEO and content that supports sales

Search visibility isn't only about appearing in traditional Google results anymore, because people are also discovering information through AI-generated answers and other search experiences.

GEO stands for generative engine optimisation, and it's a term used for approaches intended to help content be understood and considered by AI-powered search and answer systems. While nobody can guarantee that a particular business will be mentioned or linked within those answers, clear explanations, useful original information and a well-organised website can contribute to making your content easier to understand.

I'll explain relevant content considerations in straightforward language, alongside more established SEO principles. I'll also consider how your articles can support the customer journey, because attracting visitors is only one part of what your website needs to do.

For example, somebody might discover your website through an educational article, find the answer they were looking for and then want to learn more about the service you offer. If your content provides a relevant route towards the next step, such as exploring a service or making an enquiry, you're helping interested visitors understand how your business connects to the problem they were researching.

That doesn't mean turning every article into a sales pitch, because useful content needs to earn the reader's trust rather than constantly interrupting them with promotional messages. It's about helping potential customers find valuable information and making it straightforward for them to explore your services when they're ready.

Can blogging actually bring customers to a small business website?

Blogging can create opportunities to attract relevant visitors through search, particularly when your articles answer questions that potential customers are already asking. However, publishing an article doesn't automatically mean Google will rank it highly, and there's no guarantee that a particular blog post will generate traffic or enquiries.

Results depend on many different factors, including how competitive the subject is, the quality and relevance of the content, the website itself and how search engines choose to present information. I think it's important to be realistic about that, particularly when newer businesses are hoping to generate customers quickly.

Building a useful collection of content is generally a longer-term activity rather than something that produces predictable results immediately after publishing. But one of the advantages is that a useful article can remain available on your website and continue to help potential customers discover or understand your business long after it was originally written. That's different from some social media content, where much of the initial attention can happen within a relatively short period after posting.

I particularly like the idea of creating content that answers recurring customer questions, because you're developing a useful resource while also demonstrating the knowledge behind your business. And when that content connects naturally to your services, it can support the journey towards an enquiry rather than existing purely to attract page views.

How do I know what to write about on my business blog?

One of the biggest misconceptions about business blogging is that you need to write about whatever is trending, publish constant updates or come up with completely new ideas every week. In reality, some of the most useful subjects are the questions customers are already asking you.

Think about what people want to understand before they purchase your services, the problems they're trying to solve, the differences between their available options and the concerns that might prevent them from making a decision. Those questions can give you a useful foundation for articles that demonstrate your expertise and help readers understand whether your business is suitable for them.

For example, a business offering a specialist service might write about how the process works, how much it typically costs, what customers should consider before booking or how to recognise when professional help would be useful. Other articles might address misconceptions within your industry or explore subjects that are closely connected to the expertise you want to become known for.

The specific recommendations will depend on your business, which is why the content plan and keyword bank are tailored rather than simply giving every client a generic list of blogging ideas. I want you to understand why a subject is relevant and how it connects to the people you're trying to attract.

What's the difference between the £650 and £945 Wix Website Build packages?

Both packages include a completely custom Wix website, five core pages, professional copywriting and general guidance around website policy pages. Neither uses premade website design templates or generative AI to produce your custom website, but the main difference is what you need the website to achieve beyond presenting your business professionally.

My £650 Wix Website Build is designed for established businesses that already have a clear brand, existing customers or a reliable sales pipeline. You might attract people through recommendations, social media, networking or other marketing activities, and simply need a professional website where those people can learn about your business and decide whether to contact you. The standard website build takes six weeks and is split into two payments of £325.

My £945 Strategic Wix Website Build is designed for businesses that would benefit from developing additional traffic through Google and other search experiences. It includes the same five-page custom website foundation, but adds the blog setup, SEO content plan, keyword bank and detailed writing guidance to help you start creating content around the questions your potential customers are searching for. The strategic package takes eight weeks and is split into three payments of £315.

I don't think every small business needs to invest in an extensive blog strategy immediately, particularly if their existing marketing is already bringing in enough enquiries. But if you're trying to establish yourself within your industry, demonstrate your expertise and develop another way for new customers to discover you, the additional strategy can be particularly useful.

Why do I use Wix for my website builds?

I use Wix Classic Editor because it gives me the flexibility to create custom website layouts while providing clients with a platform they can continue managing themselves. I think this is important because your website should be something you can develop as your business grows, rather than something that becomes difficult to update every time you want to change a service or publish a new article.

With the strategic package, you'll have a blog area where you can continue adding content based on the plan we've developed. You can also update your website information as your services, experience and business priorities change.

Wix provides built-in tools that support website management and search visibility, although using a particular platform doesn't guarantee search rankings or increased sales. I also want you to retain direct control over your website account, domain and subscription arrangements, so you'll be responsible for your own Wix premium subscription, domain costs and any other applicable third-party services, rather than having those accounts or payments controlled through my business.

I'll provide guidance where needed, but I want clients to retain ownership and control of the services their websites rely on.

What happens during the eight-week Strategic Wix Website Build process?

The project takes approximately eight weeks, giving us time to establish the website direction, develop the custom design and copy, set up the blog and prepare the strategic content guidance.

We'll begin by discussing your business, audience, services, brand identity and what you want the website to achieve. I'll want to understand how customers currently discover you, what questions they're likely to have and where you feel additional search visibility could be valuable.

From there, I'll plan the structure of your five core pages and develop the website design and written content, considering how visitors should move between the different sections. I'll also set up the blog and develop the SEO content plan, keyword bank and detailed writing template based on your business and the subjects most relevant to your audience.

We'll review the website and agreed work as the project develops, with the finished materials providing a starting point for continuing your content marketing after handover. The complete package costs £945, divided into three equal payments of £315, with the payment schedule agreed before the project begins.

The result is a professional website with clear messaging and an additional plan for developing your search visibility, rather than simply a collection of pages that you're left to market without any direction.

FAQs about my Strategic Wix Website Build

What is included in a Strategic Wix Website Build? My £945 package includes a completely custom Wix website with five core pages, all the copywriting for those pages, a custom blog setup, strategic SEO content plan, keyword bank and detailed blog-writing template. It also includes accessible guidance on creating search-friendly content that supports your business goals.

Who is the Strategic Wix Website Build suitable for? It's particularly suitable for newer or growing small businesses that want to establish credibility within their industry and attract additional relevant visitors through Google. It's also useful for businesses that want to build a longer-term content strategy rather than relying entirely on their existing marketing channels.

Which website pages are included? The five core pages are Home, About, Services, FAQs and Contact. The strategic package also includes a blog setup, providing a dedicated area for publishing articles and other useful content.

Do you write all the website copy? Yes, I'll write the copy for the five core website pages based on the information you provide about your business. Ongoing blog article writing isn't automatically included, but you'll receive a content plan, keyword bank and detailed writing guidance to help you create articles yourself or delegate them.

Will my website appear on Google? The website and content plan are designed with search visibility in mind, but no designer can guarantee particular Google rankings or levels of traffic. The additional strategy gives you a more informed foundation for developing relevant content and building search visibility over time.

What's the difference between SEO and GEO? SEO focuses on improving how content is discovered and understood by search engines, while GEO refers to approaches intended to support visibility within AI-generated search and answer experiences. I'll explain relevant content principles in accessible language, although neither approach can guarantee inclusion in search results or AI answers.

What is a keyword bank? A keyword bank is a collection of relevant words and phrases that potential customers might search for. I'll use your services, audience and subject areas to help identify useful terms that can guide your blog titles, headings and content planning.

Can I write my own blog posts using the strategy? Yes, that's one of the main reasons I include a detailed blog-writing template and practical explanations. The guidance is designed to help you understand how to structure useful, search-friendly articles yourself, or provide somebody such as a virtual assistant with a clearer brief.

Do you use premade Wix website templates or AI? No, I design the website using Wix Classic Editor without premade website design templates or generative AI. The written content for the five core pages is also created specifically for your business.

Does the package include an SEO content strategy or a complete technical SEO service? The package includes a strategic content plan, keyword bank and guidance on writing useful articles for search visibility and sales. It isn't a separate comprehensive technical SEO audit, ongoing SEO management or guaranteed ranking service.

How long does the Strategic Wix Website Build take? The project takes approximately eight weeks, including custom website design, copywriting, blog setup and development of the content strategy and guidance.

How much does a Strategic Wix Website Build cost? My Strategic Wix Website Build costs £945, approximately $1,250, divided into three equal payments of £315. Your Wix subscription, domain and any other applicable third-party services are separate from my project fee.

Should I choose the £650 or £945 Wix Website Build? If you already attract customers through referrals, social media or an established sales pipeline, the £650 standard build may be sufficient. If you want to develop a blog and content strategy to help new customers discover your business through search, the £945 strategic package includes the additional planning and guidance.

Interested in building a Wix website with an SEO content strategy?

If you're starting or growing a business and want your website to help you build credibility, demonstrate your expertise and develop opportunities to attract new customers through search, my £945 Strategic Wix Website Build brings together the website and the content planning needed to get started. I'll create your custom website, write the five core pages and provide a practical strategy for continuing to develop useful content around the subjects your potential customers are searching for.

Thinking about booking a Strategic Wix Website Build? You can enquire through my contact form, ask questions or request more details about the package. I'll get back to you within a day with my best advice on the next steps for what you're building.

Need a little more convincing? You can explore my client case studies to see examples of my branding, website and marketing work, including the different challenges I've helped small businesses address and the thinking behind my approach.

Looking for something else? You can explore my other creative services to see what else I offer across branding, website development and social media, including more comprehensive support for businesses that need help putting their ideas into practice.