Collateral design for Austin Motor Company

Client: Austin Motor Company

Focus: Print design and copy​

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THE BRIEF​​

 

Austin Motor Company builds hand-crafted bespoke vehicles, each one made to exact specification and finished to the highest standard. With a brand rooted in heritage and precision, they needed print collateral that matched the quality and character of what they make: considered, refined and distinctly their own.

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THE APPROACH

 

I designed business cards and promotional flyers to sit within the existing brand aesthetic, keeping the tone dark, elegant and confident. Alongside the design work, I wrote the copy for the promotional poster, crafting language that captured the bespoke nature of the Austin Arrow and the craftsmanship behind every build.

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THE OUTCOME

 

Austin Motor Company came away with a suite of print materials that felt as considered as the vehicles themselves, with copy and design working together to reflect the brand's heritage, precision and premium positioning.