Print and Signage Design for Student Café Launch
Client: The Essex Student Union (via This is Fever)
Note: This work was completed under employment at This is Fever
Focus: Campaign Collateral, Print Design, On-Site Signage
The Greenhouse Café is a new student-led social space launched by the Essex Student Union. The café was designed to offer a relaxed and welcoming environment for students to meet, work or unwind.
The ESU needed clear, attractive materials to promote the launch and guide students to the space, including signage and promotional cards to build awareness on campus.
References
Keywords
Café signage
Poster design
Student marketing
Loyalty card design
Print design
My Role
I created a suite of launch visuals for the Greenhouse Café, including a large exterior campaign poster, window and wall signage for wayfinding, and printed loyalty cards.
The designs used deep greens, plant textures and clean typography to reflect the café’s relaxed atmosphere while keeping everything clear, accessible and student-friendly.
Poster and signage design
Loyalty card and print collateral
Student-focused campaign design
Visual design for hospitality spaces
Wayfinding and environmental graphics
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The outcome
The Greenhouse Café opened with clear, confident messaging and strong visual presence. The materials helped guide footfall to the new space and encouraged repeat visits through the loyalty scheme.
The tone was fresh, student-focused and friendly, helping the café feel like an integral part of the campus from day one.
Good design doesn’t always mean a full rebrand. This project shows how small-scale, well-executed collateral can support a launch and create a real sense of place. Consistent visuals across signage and print helped reinforce the space’s identity and purpose without overwhelming it.
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How I can help
If you're launching a venue, student space or hospitality concept, I can help you design signage, posters and print materials that feel clear, welcoming and aligned with your environment. From wayfinding and campaign posters to loyalty cards and branded collateral, I focus on visuals that guide footfall, build atmosphere and connect with your audience.
Looking for creative support that helps bring your space to life and makes a strong first impression? I’d love to hear from you.
Get in touch: hithisisbry@gmail.com