Print and signage design for a student café launch

Client: The Essex Student Union (via This is Fever)

Partners: This is Fever

Focus: Creative direction

Note: Undertaken in-house on behalf of This Is Fever

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THE BRIEF​​

 

The Greenhouse Café is a student-led social space launched by the Essex Student Union. The ESU needed clear, attractive materials to promote the launch and guide students to the space, including a campaign poster, window and wall signage, and printed loyalty cards.

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THE APPROACH

 

I created a suite of launch visuals using deep greens, plant textures and clean typography to reflect the café's relaxed atmosphere while keeping everything clear, accessible and student-friendly. All assets were designed to work cohesively across both exterior signage and print collateral.

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THE OUTCOME

 

The Greenhouse Café opened with confident, consistent messaging across every touchpoint. The materials helped guide footfall to the new space and encouraged repeat visits through the loyalty scheme, giving the café a strong sense of place from day one.