Custom illustration and social media support for Cliently

Client: Get Cliently

Focus: Custom illustration, roller banner and social media support

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THE BRIEF​​

 

Cliently is an all-in-one platform for personal trainers to run and grow their business. Hannah initially reached out for a roller banner design, but I spotted the potential for custom illustration to take the brand to the next level, made a suggestion, and luckily she said yes! I also supported them with their social media posts.

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THE APPROACH

 

I created a suite of fully custom, hand-drawn character illustrations, a friendly laptop lifting weights, a kettlebell with personality, an animated calendar, all original and completely human-made, meaning Hannah can trademark and use them freely without copyright restrictions. These illustrations became the backbone of the brand's visual identity across the roller banner, social posts and marketing materials. I then moved into producing social media content covering everything from product features and industry insights to event promotion and reels.

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THE OUTCOME

 

Cliently gained a distinctive visual identity that stands out in the fitness tech space, with a growing social media presence built on content that handles both the visual and copy side, taking significant work off Hannah's plate so she can focus on building the product.