Custom illustrations for Glow and Tell

Client: Glow & Tell

Focus: Custom illustrations

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THE BRIEF​​

 

Glow & Tell is a body positive beauty brand celebrating real skin and the stories that live within it, created by Kelly with a focus on embracing your glow, not chasing perfection. She needed a set of custom illustrations that reflected the brand's message of body confidence, self love and individuality, with each piece celebrating skin, care and real beauty in all its forms.

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THE APPROACH

 

I created a suite of hand-drawn illustrations in a warm, playful style, including diverse body forms, skincare products and beauty-inspired details, all in Glow & Tell's signature pink and red palette. Every element was drawn from scratch, fully human-made and completely original, meaning Kelly can use and trademark the illustrations freely. I also developed a repeating pattern design using the full illustration set, giving the brand a versatile, print-ready asset.

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THE OUTCOME

 

Kelly came away with a distinctive, bespoke visual identity that felt entirely her own, illustrations that carry the warmth and values of Glow and Tell into every touchpoint, from social media to packaging and beyond.