Website redesign for an illustrator and brand designer

Client: Zosia, ZOVSKA Illustration

Focus: Wix website redesign​

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THE BRIEF​​

Zosia is an illustrator, graphic designer and the creative behind ZOVSKA Illustration, working with business owners and art directors on brand identities, packaging and bespoke campaign visuals. Her work was strong, but her website needed restructuring to better reflect the range and direction of what she offers and to make it easier for the right clients to find their way around.

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THE APPROACH

I worked with Zosia on the strategy and structure of her Wix site, helping her think through how to organise her content, navigate between her services and portfolio, and present her offer with more clarity. The focus was on making the site feel intentional, giving each section a clear purpose and ensuring visitors could quickly understand what she does and how to work with her.

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THE OUTCOME

Zosia launched her freshly updated website with a structure that better reflects the direction she is moving in, a space that showcases her branding and character-led identity work with confidence.