Helping an HR and mediation professional grow on LinkedIn
Bry Bird, Creative Strategist & Web Designer
LinkedIn is one of the best platforms for service-based professionals to build trust and attract clients, but knowing how to grow on LinkedIn without sounding robotic or salesy can be tricky.
When I first connected with Kate Edwards, an HR Mediation Professional, she already had years of experience helping organisations resolve workplace conflict. What she needed was a way to turn that insight into consistent, approachable content that would build visibility and help her reach more HR leaders online.
Working together, we focused on transforming her expertise into a clear, confident brand voice that reflected who she is: warm, professional and authentic.
Turning expertise into relatable content
The first step in helping Kate grow her presence on LinkedIn was understanding what made her voice stand out. Instead of generic HR updates or overly polished corporate speak, we focused on genuine reflections drawn from her mediation work.
Our approach included:
Strategic content planning that balanced personal and professional posts
Optimised captions using relevant LinkedIn keywords and hashtags
Cohesive branded visuals for a professional but approachable look
Regular analytics tracking to monitor impressions, engagement and follower growth
Kate’s posts covered topics such as HR wellbeing, managing conflict and the psychology behind communication. The goal was to make complex workplace topics feel human and relatable, something many HR professionals struggle to achieve online.
Creating a system that helped Kate grow on LinkedIn
Most professionals know they should post more, but struggle with what to say. Kate and I built a repeatable system that removed that pressure.
Each week, we looked at her existing insights, things she was already saying to clients or peers, and turned them into structured, search-friendly posts. I created branded templates, wrote captions that used SEO-friendly phrases like how to grow your business visibility on LinkedIn, and made sure each post had a clear takeaway or call to action.
This structure meant she could stay visible without spending hours writing or second-guessing tone. It also helped LinkedIn’s algorithm recognise her as a consistent and valuable creator, improving reach over time.
You can read the full Kate Edwards LinkedIn case study here for a detailed look at the process and results.
What happened next
Within the first month of regular posting, Kate’s LinkedIn analytics told a clear story. Her content reached 9,721 impressions, a 129% increase compared to the previous 90 days. Her follower count grew by 7.6%, reaching 771 in total, and engagement averaged between 7 and 48 interactions per post, including regular comments and reposts from senior HR professionals.
Her top-performing content wasn’t heavily promotional; it was real. Posts about HR stress, mediation myths and everyday workplace challenges sparked conversation and built trust.
These results show what happens when content strategy aligns with authenticity. You don’t need to post daily or chase trends to grow on LinkedIn. You just need to understand your audience and keep showing up in a way that feels real.
Advice for other professionals
If you’re an HR consultant, coach or service-based founder trying to grow on LinkedIn, take note of what worked for Kate.
Be human first. People engage with stories, not jargon.
Use light calls to action. Invite messages, don’t demand them.
Stay consistent. One good post a week is better than ten rushed ones.
Track your data. Analytics show you what resonates and where to improve.
Whether you’re based in Essex, London or beyond, this approach helps you turn online activity into genuine visibility and trust.
FAQs
How often should I post to grow on LinkedIn?
Three times a week is ideal for steady growth. This balance keeps your audience engaged without overwhelming them and helps the algorithm recognise your consistency.
Do I need to use hashtags or SEO on LinkedIn?
Yes, but subtly. Use a few targeted hashtags (3–5) and weave natural keywords like grow on LinkedIn or build business visibility into your captions and headings.
Can I get clients through LinkedIn without paying for ads?
Absolutely. Most consultants build strong pipelines through organic visibility. The key is consistency and clarity in what you offer.
Final thoughts...
Helping Kate Edwards grow on LinkedIn showed how much difference structure and storytelling can make. By grounding her posts in real experience, we turned an underused profile into a professional platform that now drives steady engagement and authority in her field.
If you want to grow on LinkedIn too, start by finding your genuine voice, the one that sounds like you when you’re helping clients, not when you’re selling to them. That’s what builds trust.
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About the writer
Hi, I’m Bry, an Essex-based Creative Strategist and Web Designer!
I help small businesses and neurodivergent founders break through the noise with standout branding, premium visuals and content strategy that connects with your ideal audience.
I also specialise in inclusive design that makes your brand accessible, authentic and impossible to ignore.